Who are we

Felicheeta believes in fostering the spirit of community, diversity, inclusion and growth.

Our purpose is to make the North American beauty and lifestyle retail space reflective of our multicultural society by creating a one-of-a-kind store, which provides you with amazing Black-owned beauty and lifestyle brands.

Core Values

Our values of Honesty, Integrity and Service guide how we interact with both our vendors, partners and clients. Our goal is to give clients a unique experience while exploring a new range of beauty and lifestyle products.

Meet Our Founder

Felicita Ovadje, believes that Felicheeta is set to fill the gaps in the beauty and lifestyle industry, while helping put BIPOC beauty founders on the world stage.

Felicheeta believes that BIPOC brands deserve the recognition for their quality. Our product selection includes brands from Canada, United States, Nigeria and Jamaica.

Our Location

We are located at Unit 1500- 1120 Grant Park Shopping Centre, Winnipeg. Manitoba (Inside the Grant Park Shopping Centre).
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