Meet Felicita

Representation Matters

My name is Felicita Ovadje and I have been a freelance artist since 2014. My portfolio spans from beauty to special effects makeup looks. I enjoyed the art of makeup as a child and I finally turned it into a Career. As an artist with a passion for making a social impact, I realised the lack of representation of African beauty entrepreneurs at the mainstream malls and shopping centres. This sparked the initiative to launch the Felicheeta Artistry (F.A) retail store. I am passionate about community building and I understand the impact such an initiative would have on the Black community. I encourage you to join us on this amazing journey. Lots of Love, Felicita

Core Values

♥ Happiness

♥ Continuous learning and success

♥ Honesty

♥ Teamwork

♥ Trust

♥ Creativity

♥ Relationship building

♥ Service, and

♥ Empowerment

Meet Marie

Originally from France, I decided to take my chance to live a better life in Canada and embrace all the opportunities I could actually have along my journey in a new country. Always found peace in the beauty industry, deep down I knew I would ending up as a makeup artist or anything skincare related. Joining the F. A. team was exactly what I was looking for, for a long time. I can finally express my talent and can’t wait to see what the future is holding for us.
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